{"id":360,"date":"2020-03-08T17:43:00","date_gmt":"2020-03-08T17:43:00","guid":{"rendered":"https:\/\/worlddanceheritage.org\/?p=360"},"modified":"2023-08-04T13:10:02","modified_gmt":"2023-08-04T12:10:02","slug":"dance-tourism-airports","status":"publish","type":"post","link":"https:\/\/worlddanceheritage.org\/dance-tourism-airports\/","title":{"rendered":"Using Dance Heritage for the Tourism Experience in Airports"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><a href=\"https:\/\/worlddanceheritage.org\/wp-content\/uploads\/2023\/08\/hula-dance-airport-min.jpg\"><img data-src=\"https:\/\/worlddanceheritage.org\/wp-content\/uploads\/2023\/08\/hula-dance-airport-min.jpg\" data-srcset=\"https:\/\/worlddanceheritage.org\/wp-content\/uploads\/2023\/08\/hula-dance-airport-min.jpg 675w, https:\/\/worlddanceheritage.org\/wp-content\/uploads\/2023\/08\/hula-dance-airport-min-480x230.jpg 480w\" decoding=\"async\" width=\"675\" height=\"323\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"hawaiian dance\" class=\"wp-image-15345 lazyload\"  sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 675px, 100vw\" \/><noscript><img decoding=\"async\" width=\"675\" height=\"323\" src=\"https:\/\/worlddanceheritage.org\/wp-content\/uploads\/2023\/08\/hula-dance-airport-min.jpg\" alt=\"hawaiian dance\" class=\"wp-image-15345\" srcset=\"https:\/\/worlddanceheritage.org\/wp-content\/uploads\/2023\/08\/hula-dance-airport-min.jpg 675w, https:\/\/worlddanceheritage.org\/wp-content\/uploads\/2023\/08\/hula-dance-airport-min-480x230.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 675px, 100vw\"><\/noscript><\/a><figcaption class=\"wp-element-caption\">Traditional hula dance welcome on arrival in the airport in Hawaii<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab5bca52f6d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5bca52f6d7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/worlddanceheritage.org\/dance-tourism-airports\/#Tourism_Travel_and_Traditional_Cultural_Heritage\" >Tourism, Travel, and Traditional Cultural Heritage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/worlddanceheritage.org\/dance-tourism-airports\/#A_Hawaiian_Hula_Welcome\" >A Hawaiian Hula Welcome<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/worlddanceheritage.org\/dance-tourism-airports\/#Tarantella_Sicilian_Traditional_Dance\" >Tarantella Sicilian Traditional Dance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/worlddanceheritage.org\/dance-tourism-airports\/#Using_and_Keeping_the_Traditions_in_Tourism_Spaces\" >Using and Keeping the Traditions in Tourism Spaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/worlddanceheritage.org\/dance-tourism-airports\/#Useful_Resources\" >Useful Resources<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tourism_Travel_and_Traditional_Cultural_Heritage\"><\/span>Tourism, Travel, and Traditional Cultural Heritage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The way in which we experience a new culture and country starts from the moment we arrive in that location and some airports use dance heritage as a way of creating a unique cultural experience for those passengers arriving from afar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Few airports worldwide in fact use dance and others forms of intangible heritage to generate a strong first impression on visitors, yet the few airports I have experienced that do this, really seem to benefit in terms of the feeling of welcome that visitors get, and how these visitors seem to react.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From interviews we did in Honolulu Airport, asking 100 visitors outside the arrivals terminal, about their reaction to the hula dance, the experience was considered a very positive one and one which really made the visitors feel very welcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet some use of dance and heritage in order to boost the tourism experience is still relatively rare in airports worldwide and the blame seems to be on the emphasis put onto intangible heritage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can airports measure the value they get from creating this customer experience? This is a common question and not an easy one to answer although there are ways to&nbsp;measure LOS (Level of Service).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certain tourist destinations such as Hawaii though, which pride themselves on intangible forms of heritage such as dance with&nbsp;<strong>hula dance<\/strong>, have decided that there is value to the economy via tourism, in using dance for welcoming visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Hawaiian_Hula_Welcome\"><\/span>A Hawaiian Hula Welcome<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As someone who has visited Hawaii twice myself, I have to say that the welcome you receive when arriving in Honolulu and other Hawaiian airports, really sets the tone for the whole holiday experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You will not always be lucky enough to see dancers but when you do, for me and for others I have talked to, it really adds great value to the arrival.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/QMD1hYuAL40?feature=oembed\" title=\"Beautiful Hula \/ Polynesian Dancers\" width=\"1080\" height=\"608\"   allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hula dance I find especially enchanting because it is such a delicate looking and yet powerful form of dance and one which is fluid and always seems to be performed with a smile. It is a dance that anyone can perhaps try although a dance form that not anyone can easily master, similar to most dance forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of heritage, I find Hawaii a fascinating country because it seems that so much of what is considered important to the people on these islands, comes as intangible heritage (although I would define it as &#8216;<a href=\"https:\/\/worlddanceheritage.org\/living-heritage\/\">Living Cultural Heritage<\/a>&#8216; ).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what could we expect from other airports around the world if we use dance and heritage to generate an experience for visitors to our respective country?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This interests me a lot in that I am originally from Sicily, Italy, and the traditional dance &#8220;Tarantella&#8221; is a dance form which is struggling to survive and one which is little known about outside of Italy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reviving such a form of dance as a way of greeting visitors I know would create an experience for many.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tarantella_Sicilian_Traditional_Dance\"><\/span>Tarantella Sicilian Traditional Dance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/7K7zrefNxLo?feature=oembed\" title=\"Sicilian traditional folk dance: Tarantella\" width=\"1080\" height=\"608\"   allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_and_Keeping_the_Traditions_in_Tourism_Spaces\"><\/span>Using and Keeping the Traditions in Tourism Spaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There will be a debate over whether using traditional dance forms for tourism purposes actually changes that form of dance from truly being the tradition it is intended to be. Is \u201cairport art\u201d, as Kaeppler (1973) called the dances performed for tourists in Tahiti and Hawaii \u2018authentic\u2019 enough?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or is dance performed in tourist setting not authentic, because it conflates different traditions together to create a package that tourists can easily associate with a country? It is true that, if we adapt traditional dances for a setting that they were not originally created for, they will change.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Dance genres that are usually called folkloric are dances that were meant to be participatory dances, rather than theatre dances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that they may last a long time and be quite repetitive, because their value does not lie in being watched from the outside, but in the fact that people take part directly to these dances, so it does not matter if they are long and repetitive as the fun consists in taking part.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">When these dances are adapted for the stage or for tourist settings, they inevitably change as they need to become shorter (due to time constraints) and more varied, so they can be more entertaining to watch.#<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, I think that the two forms of dance, the original participatory form and the theatre form can coexist<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I agree with Daniel (1996), who draws on Handler and Saxton (1988) concept of experiential authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, the dance needs to be experienced as authentic by the performer and the degree of authenticity is measured by the commitment that the performer shows to the dance, by the energy and intention that s\/he inputs in the dance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, \u2018Both the audience and performers can identify performances that are more genuine, or profoundly experienced, than routine re-enactments of dance traditions\u2019 (Daniel, 1996, p. 794).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, even tourism performances can be occasions for the development of creativity in the dance, as they are opportunities for performers to experiment with different settings and for different audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Useful_Resources\"><\/span>Useful Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You might find these resources useful if you have read the article above:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More interesting <a rel=\"noopener noreferrer\" href=\"https:\/\/www.govisithawaii.com\/2013\/05\/21\/hawaiian-hula-dance\/\" target=\"_blank\">information on hula dance<\/a>.<\/li>\n\n\n\n<li><a rel=\"noopener noreferrer\" href=\"https:\/\/www.travelwayfinding.com\/courses\/\" target=\"_blank\">Travelwayfinding.com<\/a> if you are interested in signage and managing tourism space)<\/li>\n\n\n\n<li>Daniel, YP. 1996 <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/0160738396000205\" target=\"_blank\" rel=\"noopener noreferrer\">Tourism Dance Performances, Authenticity and Creativity. Annals of Tourism Research<\/a> 23:4 780-797.<\/li>\n\n\n\n<li>Handler, R., and W. Saxton 1988 <a href=\"https:\/\/anthrosource.onlinelibrary.wiley.com\/doi\/abs\/10.1525\/can.1988.3.3.02a00020\" target=\"_blank\" rel=\"noopener noreferrer\">Dissimulation: Reflexivity, Narration, and the Quest for Authenticity in \u201cLiving History\u201d. <\/a>Cultural Anthropology 3:242-260.<\/li>\n\n\n\n<li>Kaeppler, A. 1973 Polynesian Dance as \u201cAirplane Art\u201d. Dance Research Journal 8:7 l-85.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hula dance is well-known worldwide and plays a valuable role in tourism to Hawaii. We look at how Hawaiian dance influences tourism and tourist visitors to the islands.<\/p>\n","protected":false},"author":2,"featured_media":15345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Dance Heritage for the Tourism Experience in Airports.<\/title>\n<meta name=\"description\" content=\"Dance heritage performed at airports to improve the tourist experience like in Hawaii. 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